Notes

Ideas worth preserving.

Observations about strategy, systems, participation, and the questions beneath the work.

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One idea at a time.

01Strategy5 minute read

The First Question Is Rarely the Useful One

What are you really trying to solve?

A story about looking beyond the request in front of you to understand the problem the work actually needs to solve.

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Follow the ideas, not the chronology.

02Athletics7 minute read

Participation Is Designed

What happens when the process gets in the way of participation?

How the evolution of student ticket access reinforced a larger belief: if participation matters, the process has to make it easy for people to take part.

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03Digital12 minute read

Learning What the Work Required

What happens when each problem teaches you the next skill?

How a career in ticketing expanded into systems, data, coding, communications, and a broader understanding of the fan experience.

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Broad subjects. Specific observations.

Strategy
Leadership
Digital
Athletics
Life